Chelsea’s Kenedy has been dismissed from the club’s pre-season tour for a social media misdemeanour. This is another stark reminder that players cannot afford to mismanage their accounts.
Kenedy Sent Home: http://www.bbc.co.uk/sport/football/40714188
There is no going back once you push the button and an error such as this can seriously damage image, commercial appeal and, consequently, future earnings.
I wrote this back in November about the importance of players using social media effectively.
Clubs & intermediaries, contact us now for expert social media account management and commercial opportunities for your client.